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According to the big data analysis results of actor brand reputation in April 2024, Kim Soo-hyun ranked 1st.

The Korea Corporate Reputation Research Institute measured 41,037,372 brand big data of 50 actors appearing in dramas aired from March 10, 2024 to April 10, 2024 in terms of consumers' brand participation, media volume, traffic volume, and community volume. It was indexed using a brand reputation algorithm.

Koo Chang-hwan, director of the Korea Business Research Institute, said, "As a result of analysis of drama actor brand reputation in April 2024, Kim Soo-hyun's brand, which attracted consumers' attention with the drama 'Queen of Tears', ranked first. Kim Soo-hyun's brand was ranked 'excited' in big data link analysis. , heartwarming, and heart-throbbing' came out high, and in the keyword analysis, 'queen of tears, viewership ratings' came out high, and in the positive/negative ratio analysis, the positive rate was 89.55%."