IU started young, never imagining her work would one day define her entirely. “Looking back now, that feels almost unimaginable.” The Reverso, too, began as ...
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In watchmaking the most essential mechanisms are never visible. The same is true of the forces that drive great artists. For IU, it is love and beneath that,...
Her parents at her table. A coming-of-age drama for a life genre. A talent nobody knows she has? Sitting in the same position for a long time. The questions ...
The quartz crisis threatened to end mechanical watchmaking. Jaeger-LeCoultre innovated instead. IU faces her own uncertainty, unsure of what good music is ri...
IU fears not the fall, but the standstill. Emptiness, she believes, is where creativity begins. A space open enough for anything. The Reverso was built on th...
Jaeger-LeCoultre has remained in the same valley since 1833. Rooted, focused, endlessly productive. IU lives by the same principle. Some of the most extraord...
Before we met, IU walked into a Jaeger-LeCoultre boutique to buy a watch for someone she loves. A letter was waiting when she came back. A few days later, sh...
“Knowing what not to show takes more courage than showing everything”. Restraint, IU says, is the hardest discipline of all. The Reverso was built on that ex...
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