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This year, New Jeans joins Seoul Fashion Week

New Jeans is the face of Seoul Fashion Week again this year, following last year. You can see New Jeans, the ambassadors, in various places during the 2025 S/S Seoul Fashion Week.

Ahead of the start of Fashion Week, a teaser featuring New Jeans has also been released. Director Shin Hee-won, who directed several music videos for New Jeans, including 'Attention' and 'Super Shy', took charge of the scenario and direction to complete this special video.

The official film, which contains various episodes that take place backstage, will be released at the start of Seoul Fashion Week.

The 2025 S/S Seoul Fashion Week will be held from September 3rd to 7th at DDP and Hannam Showroom, featuring fashion shows by 21 leading Korean brands and various events. Enjoy fashion week with the best designer brands in Korea.

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