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https://x.com/wwd/status/1839353672838402514?t=PxESQNg-YA0cRh9gDiSydQ&s=19

Calvin Klein's Fall 2024 Campaign with K-Pop Group New Jeans Generates .1 Million in Media Impressions in Just 48 Hours

Calvin Klein announced K-pop group @NewJeans as the stars of the American luxury fashion brand's Fall 2024 campaign on Tuesday. The campaign features @NewJeans members Minji, Hanni, Danielle, Haerin, and Hyein in images shot by Gordon von Steiner. This Calvin Klein debut.

The Fall 2024 campaign features @NewJeans singers wearing the American brand's fall essentials, including jeans, T-shirts, and outerwear. According to LaunchMetrics, @NewJeans shared images of the campaign on its official social media accounts on Tuesday, raising 4,000 in a single placement. Created Media Impact Value (MIV is a proprietary metric that assigns true monetary value to your marketing strategies across print, online and social media to calculate ROI.)

After 48 hours, the campaign had generated .1 million in MIV. Along with the campaign photos, @NewJeans appeared in an accompanying video featuring a girl group dancing to “It Girl” by Kah-Lo, Karma Fields, and Associanu. .

“We are thrilled to be featured in the Calvin Klein campaign,” @NewJeans said in a statement. “It was a natural fit to work with a brand and their team rooted in confidence to create a campaign that showcases our individuality. It was also fun to wear the latest seasonal styles."

The Fall 2024 collection features a range of new vintage-inspired styles and looks, including pieces modeled by @NewJeans members who participated in the campaign. ’90s straight jeans, leather miniskirts and monogram logo tees are among the Fall 2024 collection. This product is included in .

The @NewJeans members join a growing list of celebrities who have modeled for Calvin Klein, including Je.remy Al.len White, Gr.eta Lee, Ke.ndall Je.nner, J.ennie, J.ungko.ok, Al. exa D.emie has appeared in campaigns for all American brands.

@NewJeans debuted in 2022 with the single "Attention." The group's approach to pop music is similar to its early 2000s and 90s iterations of the genre. @NewJeans also serves as global ambassadors for Levi's. Featured in brand campaign in September 2023.