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Woori Financial Group announced on the 13th that it won two awards at the '33rd Consumer Choice Good Advertisement Awards'.

The Consumer Choice Good Advertisement Awards began in 1993 and are now in their 33rd year. It is the only consumer participation [advertisement award] in Korea, co-hosted by the Korea Advertisers Association and the Consumers' Organization Council and sponsored by the Ministry of Culture, Sports and Tourism.

Woori Financial Group won two awards in the TV category for 'Woori Financial Group's New Year's Letter' and in the digital category for 'Woori Momocon and Our Rookie Project'.

Woori Financial Group's New Year's Letter is an advertisement that contains a pledge to become the first financial institution to run to customers, and is characterized by a touching message delivered in the form of a letter by brand ambassador IU. In particular, it created a warm atmosphere by using IU's song ['Autumn Morning'] as the background, and the visual beauty of the New Year's sunrise and people's daily lives garnered a great response on SNS, recording over 10 million views.

https://n.news.naver.com/article/018/0005961691?sid=101