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Inside BTS Jimin's brand collaborations for 2026 so far, from Dior to Lador

quietly built a roster of high-profile brand collaborations that span fashion, beauty and technology. Across Asia, Europe and the Americas, these partnerships reflect how global brands tap into cultural moments while aligning with his persona as an artist. In 2026, as BTS reconvenes after military service and individual projects gain momentum, several of these alliances remain active, offering a snapshot of how Jimin's presence moves seamlessly between music, style and global campaigns.

Dior

Jimin became a global ambassador for French luxury fashion house Dior in January 2023, marking a notable solo appointment for a BTS member with a major heritage brand. Dior's announcement highlighted his relationship with the label's creative direction, particularly in men's wear, and the partnership has since included major seasonal campaigns and appearances at fashion events. In visual coverage through 2026, he continues to be photographed in Dior outfits at magazine shoots and brand functions, often aligning with the maison's current collections. His role extends to fronting select campaign imagery that aims to bridge couture sensibilities with contemporary cultural figures.

Lador

In late 2025, Jimin expanded his commercial portfolio by signing as a global ambassador for Korean haircare brand Lador, a company known for salon-quality treatments and styling products. This partnership marks one of his few engagements outside luxury fashion and jewellery, tying his aesthetic to beauty and grooming categories increasingly important in K-pop merchandising and lifestyle marketing. The announcement emphasized the synergy between Jimin's personal brand and Lador's product identity, positioning him as a figurehead for global reach rather than a purely regional spokesperson. As of early 2026, this ambassadorship remains in its early stages, with promotional activations and product features emerging on social channels.

Tiffany & Co

American jeweler Tiffany & Co. named Jimin as a house ambassador in March 2023, placing him in the company's international campaigns alongside other cultural figures. The brand's press materials cited his unique sense of style and modern energy as fitting its design ethos, with plans for multi-phase campaigns featuring signature collections such as Lock and Tiffany T. His initial campaign imagery and appearances at jewelery events were scheduled to roll out over subsequent seasons. Jimin currently has no active campaigns with the brand as of this time, save for editorial features, but his ties with Tiffany & Co are very much intact.

Samsung

Samsung's collaborations with BTS have a longer corporate history, spanning products and activations tied to the Galaxy range. Jimin has appeared in promotional content for Samsung devices, including Galaxy phones and peripherals, as part of group-level marketing rather than a solo ambassadorship. Campaign imagery from recent product launches, including the Galaxy S24 Ultra in 2024, featured Jimin alongside other BTS members, associating his personal aesthetic with the brand's consumer technology offerings. In 2026, Samsung's promotional material continues to include BTS members in varying capacities, though specific details of individual contracts are rarely disclosed beyond campaign involvement and product tie-ins.

https://www.tatlerasia.com/style/fashion/bts-jimin-brand-collaborations